iConsultify has helped many organizations and entrepreneurs achieve their goals very easily and smoothly. At iConsultify, we can boost your marketing investment and help you generate a massive sum of revenue.
Our magical marketing formula is here to serve you the best. Our unique methods and outstanding techniques make us stand out amongst our peers.
We love working with great entrepreneurs. iConsultify is a family, and we serve you as one. We offer our sweat, blood, and tears to help you grow your businesses by selling more of your products and services.
One of our many happy customers is BionicGym. Let’s see how iConsultify helped them gain a 9X return on their investment with their Facebook Ads.
Firstly, let us tell you what BionicGym is. BionicGym’s founder wanted to launch its services but they needed huge funding to introduce it to the world.
BionicGym first set themselves up on the Indiegogo page. They later developed their website and set up their mailing list along with making their own Youtube, Facebook, Twitter, and Instagram pages.
They made Facebook Ads as a part of their strategy, but little did they know what these ads can achieve with iConsultify on their side.
The Success Story Begins:
BionicGym first launched on Indiegogo and with an initial burst of support from friends, family, and network the campaign was generating about $2,000 per day. This is good, but still not enough to cover all the product development costs or to meet their goals.
Initially, their crowdfunding adviser and crowdfunding networks’ email shots worked well. But these attractions were not enough to build and sustain their business model in any way. They needed much more than this to get the momentum and achieve pace. 
Later on, they started leveraging Facebook to gain traction. The earlier thought that this is achieving great results – over 2,000,000 million reached at low cost ($ 0.004 per 3-second view) they weren’t leading to pre-orders.
The campaign bombarded loads of data from Indiegogo, Facebook, Twitter, and Google Analytics, and so on. This huge amount of data baffled them and they did not know where to focus their energy, or what exactly to do with this data.
One thing they learned from this is that the social media platform is much more powerful than they imagined and that they needed to use these platforms to achieve their goals. They also got to know that they needed an expert to help them achieve this as it is a difficult task.
After they started the campaign on their own, they saw the traction falling drastically after only four weeks into it.
And just one month later, they had more than doubled their weekly revenue and had kick-started their sales through their campaign. The only thing different this time was that now, they had iConsultify on their side!
BionicGym is currently one of the most successful Ireland-based crowdfunding campaign ever. iConsultify helped them secure pre-orders from 76 countries around the world, with over 2,000 Backers on Indiegogo and has raised over $900K and counting.
So, How Did We Do It?
Long story short, BionicGym hired iConsultify! And they rapidly achieved the success they earlier only dreamt of.
The Campaign Set Up
Their video was getting consistently cheap views and so they needed help. As soon as they connected with iConsultify, their views and customer attraction rocketed up instantly. Ending up with us was BionicGym’s best ROI of the entire Indiegogo campaign.
Let’s dive deep into how we did this seemingly impossible task. We first started with the following key swifts:
- Earlier, BionicGym was targeting ALL countries and wasn’t paying much attention to testing, optimization, or objectives. This is a huge mistake! So we moved away from their campaign targeting multiple countries to one campaign per country (in this case, the US, UK, and Singapore) and changed the campaign objective to ‘Conversions’.
- For each ‘Country Campaign’ we split test the following:
- Gender
- Placement (Desktop, Mobile)
- Creatives (18 variations – they had one video which we used with different variations of ad text, headlines, and thumbnail image)
And just in no time at all, we were split-testing 252 ads as compared to 2-5 ads they were doing earlier! At iConsultify, we also carefully optimized the ad funding based on how they were performing across various locations. We did this without pausing or adjusting the campaign manually through the ‘auto-optimization’ method!
- Set-up a Re-Marketing Campaign (also known as a “Re-Targeting” Campaign) and split test to everyone who visited the Indiegogo page and viewed the Facebook Video Ad.
- Started using Lookalike audiences. We also split test these to see if they were more effective than ‘Interest-based’ targeting only (answer – most definitely YES!)
With this instant success, BionicGym got the confidence to increase their daily Facebook spend from $200 per day (a USD 2,400 monthly budget) to a peak of $1,500 per day (a $45,000 monthly budget) with an average ROI of about 300%. As soon as they hit the top,
Campaign Revisions
The Facebook Ads campaign was profitable, but the next step was to scale this campaign and improve it.
Country Revisions
After some time, we analyzed that the US-focused campaign was mistakenly overlapping between different target audiences. This was ultimately driving up the cost. Also, we saw many pre-orders from Singapore even though we weren’t specifically targeting that country.
So we started exclusively focusing on the stronger market areas, the US, UK, Ireland, and Singapore.
Re-Marketing Revisions
The first Re-Marketing Campaign brought out the audience pool which seemed to be the most likely to purchase.
We reduced the Custom Audience timeframe from the earlier 180 days to the new 7 days frame. After that, we employed split testing to identify the best target audience: Re-Targeting Users with Shopping Cart Abandonment or Video Views of our Ads.
What Did We Achieve With This Re-Marketing Campaign?
This new Re-Marketing campaign hit a 9 times ROI and $44 per conversion! We managed to cut down the conversion cost into half the earlier value by smartly targeting the right audience.
Lookalike Revisions
Our next best cold audience approach was to combine interest targeting and lookalikes.
What Did We Achieve After All Of Our Audience Targeting?
This became our most successful interest-based campaign ever! One interest + lookalike combination had nearly an x4 ROI and over 353 purchases.
Bonus: Facebook Live
Additionally, we leveraged Facebook Live to attract more audiences by showing regular demos of BionicGym. Also, live demos gave the viewers a sense of confidence in the product before buying.
Major Takeaways from Our Million-Dollar Success!
We all make mistakes and continuous improvisation is what is needed to achieve success. Our major takeaways from the campaign are as follows:
#1. Treat Each Campaign as Unique
Every campaign is different and has a unique essence, rhythm, pace, and dynamics. This evolves over time and so we need never used one fixed approach for every campaign. We need to optimize every time we start a new campaign.
At iConsultify, we treat every campaign as a new one and approach it with utmost sincerity. Our invaluable experience and deep insights help us overcome even the hardest of hurdles.
#2. Design is Key
“If it looks good, it smells good”. Keeping this in mind, we start these campaigns and target audience with things they want to see. A good design is what drives the customer to open the ads and explore the product. Our designing team at iConsultify makes the most engaging design compatible with product/services which will do wonders for your sales.
# 3. Keep your eyes on the Prize
With this much amount on data, anyone can easily get lost. At iConsultify, we never lose our focus and always keep our goals sorted. We believe that perseverance and hard work always pay off and it’s important not to over-react to a one-off dip or spike – it’s all about the trends.
#4. Test, Test, and Test Your Audiences and Creatives
Continuous improvement is iConsultify’s motto. We follow the Japanese principle of ‘Kaizen’. Kaizen means continuous improvement. There’s always room for improvement and by analysis, we cover all these loopholes until we reach perfection.
#5. Get Feedback and Help from Your Team, Friends, and Family
Anyone can lay a helping hand when it comes to social media marketing. Approaching your friends and family has always proven beneficial. This will drive the warm traffic and get you started with initial orders.
Also, they will provide you a correct feedback f your product after using it. In this way, you can improve the product before it reaches the masses.
All these might seem overwhelming at first, but that’s what we are here for! We are best at what we do! For your excellent product, you need an excellent supporter who can be the backbone of your marketization, advertisement, and customer acquisition segment. iConsultify will take care of all these tasks and make your progress flow as smooth as a river.
Summary of Our Success
Here’s our success story in nutshell.
- Keep individual FB campaign budgets at less than $1,000 per day (for simplicity’s sake)
- Target campaigns by country
- The Remarketing focus should be a very short time. For example – 4 days… not the last 45 days!
- Don’t judge an individual campaign for the first 4+ days
- Targeting is key – however great your copy – it won’t work if it’s in front of the wrong people.
- Use lookalikes audiences as soon as you can – based on your actual customers if possible – and combine this with interest-based targeting for the optimal cold audience approach!
- Test your audiences and creatives against each other
- Ask family and friends for help!
- Use iConsultify!
At iConsultify, we offer the best services with great returns. Our achievements are a testament to this statement. A wise man once said, “A person who stops advertising to save money is the person who stops the clock to save time.”
iConsultify helps you convert your advertisements into an invaluable asset. All you need to do is to connect with iConsultify, and sit back and relax while your advertisements earn money for you and bring you more customers than ever!
So what are you waiting for? Give us a call and let us help you make more money than ever!
