Ever wondered how some organizations or entrepreneurs manage to keep their cash flow positive without actually doing much about it? What is their secret behind a marginally huge revenue? Well, if you are looking for these answers, you have come to the right place.
At iConsultify, we can boost your marketing investment and help you generate a massive sum of revenue. Our magical marketing formula is here to serve you the best. Our unique methods and outstanding techniques make us stand out among our peers.
We love working with great entrepreneurs. iConsultify is a family, and we serve you as one. We offer our sweat, blood, and tears to help you grow your businesses by selling more of your products and services.
One of our notable partners is Navid Moazzez. Navid has launched Virtual Summit Mastery (VSM), his flagship course many times now. The only thing different last time was that he decided to promote his product through digital marketization and advertisements.
We managed Navid’s most recent VSM launch’s Facebook ads and the results were just outstanding. Cumulatively, we spent $4,159 on Facebook ads. This is not a small investment, also it’s worth it given the impressive return. Let’s dive deep into how we turned this $4,159 into a fortune!
What did the $4,159 ad budget bring to us?
Long story short, this $4,159 spent on ads brought back a total of $36,449 in revenue! This marks an 876% return on investment! Getting these huge returns on investments is everybody’s dream.
And just when you thought this cannot get any better, it does! Along with $36,449 in revenue, we also delivered a few additional benefits.
These ads brought 769 new email subscribers and also 128 new Facebook page likes!
Here’s how we at iConsultify pulled off this seemingly impossible task.
Pre-Launch Facebook Ads
We started bombarding Facebook ads over a week before the product launch date. This served the goal of attracting new email subscribers who would then be added to the launch sales funnel.
Now, these new subscribers will either 1) Purchase the course 2) Not purchase during this launch, but remain a subscriber or 3) Unsubscribe
After much analysis, we can say that these new subscribers are highly likely to purchase the course and become customers. Even if they don’t purchase the course right away, they will be on the email list and will be converted from ‘potential’ customers to ‘current’ customers very soon.
Acquiring a customer if the most difficult task in business, and once we have done that for you, your product will do wonders!
Targeting Warm Traffic First
‘Warm audience’ basically is the crowd who are familiar with you or your business/brand in some way. These people are the ones who have heard you, read about you, and/or listened about your company/products/services before. This means they already are your acquaintance, and so we can easily convert them to your friends.
Usually, there four main types of warm traffic when it comes to Facebook advertising:
- A customer list uploaded to Facebook (usually your email list)
- Past website visitors (requires the Facebook pixel to be installed)
- Facebook Fans
- People who have viewed your videos on Facebook
The main focus here is Website visitors and Facebook Fans. Also, the quicker we get started with the Facebook pixel, the larger the amount of audience we can attract.
So a piece to advise here is to get that pixel on your site ASAP. This will help immensely even if you aren’t planning on running Facebook ads any time soon. As they say, ‘a good beginning is half done!’
Where do we direct this warm traffic?
This warm traffic is directly sent off to the ‘details filling’ page. As they have known you or heard about you before, this has already developed a sense of familiarity. This means that these ads will immediately ask for their email address in exchange for something valuable in return.
We used Facebook ads to send them directly to a lead magnet.
That’s the benefit of warm traffic. Because these people already know of you in some way (in this case they’ve consumed content on the website or liked the Facebook page) it’s easier to get them to opt into your email list than if they had no idea who you are. That means you can show ads that immediately ask for their email address in exchange for something valuable in return.
Here’s one perfect example for you:
This is where the audience is directed once they click on the ad:
Note that there a few similarities in the ad and the landing page.
1. The orange background is the same orange as the text on the landing page and the logo.
2. Same ebook picture is used in the ad and the landing page.
3. There is an image of Navid on both the ad and the landing page.
This is not a mere coincidence, but a highly effective strategic marketing technique!
‘Ad scent’ is known as the relationship between the ad and the landing page. The conversion rate increases when visitors find exactly what they are looking for. High conversion rates boost your Facebook ad relevance score which gains you more visibility.
Below are the results we saw with these ads to warm traffic:
You must be thinking that why should we not just do this continuously as it’s so effective, right?
Unfortunately, the warm traffic pool is very limited. There are more than 1 billion Facebook users. If you want more customers, you also need to target people who don’t know about you.
Cold Traffic Ad Strategy
‘Cold Traffic’ is the audience pool who haven’t heard about you at all. So anyone other than your Custom Audiences or FB Fans is cold traffic. These are strangers (non-subscribers) who soon will be your acquaintance (subscribers) and then become your friends (customers)!
These people are reluctant in giving their emails so can’t just run ads asking people to opt-in to an email list (or download a lead magnet).
There are two ways to get to this audience:
1. Separate people who are interested in the topic
Many people will see your ads, but only the interested ones will open it up. This means they are planning to either buying or using your services in the future.
2. Build trust by delivering value up-front without asking for anything at all. Not even an email address.
In this way, you can educate people about you and your services. We first targeted them with ads directing them to an un-gated (no opt-in required) blog post on Navid’s website. Once they have read the post, they are retargeted with ads promoting the lead magnet related to that blog post.
How Did We Choose Which Blog Post To Run Ads To?
A couple of criteria decides this selection:
1. It had to be closely related to the free ebook we would offer them further down the track
2. We would choose a popular blog post which would appeal to a broader audience of entrepreneurs who might be interested in Virtual Summits
Google Analytics helps you sort out your most-read content.
In this case, we choose a successful Virtual Summit case study because it met both of these criteria.
After clicking the ad, people would either:
- See the lead magnet (ebook) offered on the page and download it, joining Navid’s email list in the process. This is the ideal scenario.
- Leave without downloading the lead magnet.
Facebook ‘pixels’ the people who clicked that ad and read the post. This helps us get closer to people who opened the ad and left without downloading the lead magnet. The next thing we did was we retargeted these people with ads for the lead magnet. These will lead them directly to the landing page where they could download it. In this way, we convert them from ‘cold audience’ (strangers) to ‘warm audience’ (acquaintance).
Some Surprising Results
We initially expected relatively fewer people to download the lead magnet straight after reading the blog post. But surprisingly, many directly went to the blog post right away. This roughly is $2.50 per subscriber from cold traffic directly to the blog post without any retargeting.
Below is the ad we used.
As you can see, it is the right column only ad. The analysis showed that using the right column ads is much cheaper and effective than a desktop news feed or mobile news feed.
Cart Open / Launch Ads
When people add your product into the buying cart, we focus more on encouraging these people to complete their transactions rather than getting new email subscribers.
Highly focused urgency and scarcity ads are the most effective here. Various points included in these ads are like discounts expiring, bonuses expiring, price rises, live workshops or webinars, and the cart closing.
Each urgency ad serves a particular purpose. Like when a bonus package was expiring, we specifically designed the ads stating that the bonus package was expiring at a set date and time.
Below is one such example:
This encourages the audience and gives them a reason to complete their transaction with stalling any more. As a result, sales rocketed each time a bonus was about to expire and before the cart closed.
The below image depicts a massive ROI activity.
Well, this is what we do best! We spent a total of $160.96 on this Campaign. And as you can see, it totaled over $10,000 in sales!
How To Get Better Results Every Next Time?
At iConsultify, we believe that there is “always” room for improvement. After scrutinizing this particular project, we saw where we could have done better:
1. We could have built the warm audience pool further in advance. As we mentioned earlier, the sooner we get started with the Facebook pixel, the better it is. In this case, we only started using it a month before. As this is the cheapest source of new leads, we can increase the warm audience pool by using it earlier and thus increase ROI.
2. As we only started running Facebook ads a week before the product launch, we have very limited time to get more audience. To attract more cold traffic, we can start earlier in this aspect as well. Additionally, we can optimize the process by starting earlier.
The below image shows the results from one of the campaigns we were running to cold traffic.
Earlier, the new email registrations were costing $10.42 each, and later it plunged to $3.76 after proper optimization and testing. So, we could have done much better if we had more time in hand.
Summary
In a nutshell, we can see that this campaign was a massive success! $36449 return from just $4159 in Facebook ad spend is just amazing!
The most important things we did to that had a high return on investment were:
1. Retargeting warm traffic
2. Focusing on points of urgency e.g. Bonuses expiring
At iConsultify, we offer the best services with great returns. Our achievements are a testament to this statement. A wise man once said, “A person who stops advertising to save money is the person who stops the clock to save time.”
iConsultify helps you convert your advertisements into an invaluable asset. All you need to do is to connect with iConsultify, and sit back and relax while your advertisements earn money for you and bring you more customers than ever!
So what are you waiting for? Give us a call and let us help you make more money than ever!
