iConsultify has helped many organizations and entrepreneurs achieve their goals very easily and smoothly. At iConsultify, we can boost your marketing investment and help you generate a massive sum of revenue.
Our magical marketing formula is here to serve you the best. Our unique methods and outstanding techniques make us stand out amongst our peers.
We love working with great entrepreneurs. iConsultify is a family, and we serve you as one. We offer our sweat, blood, and tears to help you grow your businesses by selling more of your products and services.
We would like to share with you one of our many highly successful Facebook re-targeting campaigns. In this campaign, we created a 7425% ROI in just 24 hours!
Without further much ado, let’s dive deep into this case study.
The Facebook Fishing Formula
We use the Facebook fishing formula to hook hot leads for ‘continued conversions’. Just last week we were running a campaign for a BETA testing product. This product had very little traffic and traction.
Just within 24 hours after setting up the ‘Facebook Fishing formulae’, we saw some staggering results!
We achieved $300 in revenue by just investing merely $0.04 in it! So, now you know the real power of the Facebook fishing formula.
We got a 675% ROI in our second sale in which we invested only $0.44.
The most important thing about Facebook Re-targeting is that you do not need a huge audience, high traffic volume, or even a 5 figure marketing budget to implement this. If you have the right knowledge, experience, and skills, you can do it.
At iConsultify, we offer all these invaluable assets under one roof.
3 Steps to Re-Engage Warm Leads and Get Increased Sales
Following are the 3 simple steps to the Facebook Fishing Formula:
Step 1: Have products or services on your website for sale
Step 2: Understand what your customer wants and needs from you, and where or why they are in your sales funnel
Step 3: Remind them what you have to offer
This technique tracks down the audience who have already visited your site earlier and advertises your product directly to them. This is what we did in our campaign. In this way, we engaged with the traffic who already were familiar with our product. Converting this warm audience into customers was the next step.
Step #1: Have the Inventory Ready
You cannot sell something if you do not have it. Do not approach the audience with something that is ‘going to be there’ rather than which ‘is already there’. Once your brand is well known and has achieved huge success, you can advertise your upcoming products but do not do this in the initial stage.
Following are the steps we took to convert our warm traffic into customers:
1. Creating a list of our highest traffic products, including all the images and sales copy.
2. Making a separate file that included all the images of the products used in the campaign.
Step#2: Understanding the Needs and Expectations of Customers, And Where They Are In Sales Funnel
Only a small percent of first-time visitors get converted into customers. This happens because they either need more information, life gets in the way and they need to leave (and forget to come back).
The above-shown chart expresses the entire process very simple. The most common mistake people make is that they try to push the audience from stage 2 to directly to stage 5. The better you perform stage 2 and stage 3, the better will be the conversion rate, and also the lesser will be the time spent on stage 6.
Step#3: Show then Again What You’re Offering (And ‘Continue the Conversation’)
It goes without saying that we first made our own Facebook Business page. After setting up the page, we created a ‘Facebook Retargeting Pixel’ for the website. This step allows us to track and market directly to the audience who visited the website earlier.
We enabled this feature by following the below-given steps:
Firstly, go to the Facebook Audience Manager and click on ‘Custom Audience’ in ‘Create Audience’.
After that, select ‘Website Traffic’.
Then agree on all the terms and conditions and select ‘Create Web Remarketing Pixel’.
Designing and Creating the Facebook Ad ‘Re-Engagement’ Campaigns
Remember, now you are engaging with the audience who once visited your website but never bought anything. They already know who you are and what you are selling. So this time, the catch is to convert this ‘site-seeing’ audience into customers making purchases.
We designed the ads in a way that the audience recognizes the offer right away. The images we used were inline and ‘congruent’ with our original offer and content.
We kept our campaign as simple as possible. We kept in mind four basic points while creating our campaign:
- Take Action which is relevant to the original message
- Use image directly from the original offer/article
- Always add the brand logo so people remember who you are
- Use human face wherever possible, it helps build trust
Below is an example of our campaign and do notice the way we kept it simple.
We took the image directly from the website page. We used a human face in the photo to make a connection with the audience. We already know that our audience has already looked at the services we offer, so now we need to target them for buying it. Finally, we added the logo in the top left corner.
Step#5: Setting Up the “Facebook Fishing Formula” on Facebook
Our next step was setting up the Facebook Fishing Formula. We followed the following steps to do this.
First of all, we opened up the Facebook page and selected the little down arrow, and clicked on “Create Ads”.
After this, we selected “Send People to your website”
Always direct your audience to the page which has the content you advertised about. Like if you showed a product, then direct your audience to the product page and not to the website’s homepage.
Also, always name your campaign.
After we were done with all these things, we started with the most interesting part of the process. We created a particular ad set and then chose “Custom Audience”.
Then we went with “People visiting specific web pages but not others” from the “Website Traffic” drop-down menu.
After this, we set up our URL exactly as needed. For example, take the below image. For this, we used the top URL option for the booking page and the bottom URL option for the “Thanks for making a purchase’ page.
Now it was time to specify the audience we wanted to re-target. From the data gathered earlier, we chose our audience accordingly which fitted the best and can easily be converted into customers.
A piece of advice here, if you see the below warning, then remove it. As we are ‘exactly’ targeting a specific audience and this would be best for our purpose.
Our campaign’s list contained only 20 people in it. But we still achieved a 7,245% return on our investment. So never worry or panic just because you have less audience.
The next step was to choose the ‘Budget’ and ‘Schedule’ wisely. We did not want to spend too much on the ads and also we wanted to re-target our warm audience, but also, on the other hand, we did not want to over-do it. Overdoing retargeting will only drive the audience away.
We then changed the “Optimize For” section and selected “Impressions”. We did this because we are re-targeting our warm audience so our target is specific.
Finally, we adjusted the remaining price settings as shown below. We suggest you choose 0.01 cent above the “Suggested Bid” and ensure that the audience does not get way too many ad reminders.
Step#6: Adding the Retargeting Images and Compelling Sales Copy
We used the “Single Image” for 2 main reasons. Firstly, we can explore and try various images and designs in the long run. And secondly, when the audience sees more options, they get confused and decides not to take any actions.
As we said earlier, only use the images from your website. It means that we used the images which were attached to our product/offer page, the page where the audience will be directed to once they click on the ad.
After that, we chose “Headline” and “Tag” which best reflected our offer and explained the product in brief. This also has to be engaging and humorously smart.
We were only able to use a limited number of words for our offer, but as we chose “Show Advanced Options”, we were able to add another 200 characters which were highly beneficial!
We used this section wisely to explain the reader the benefits, and the offer on the product.
Finally, we got started with our campaign by clicking “Place Order” in the bottom right corner.
Once your order gets processed, it’s on its way to target the audience!
Conclusion
The Facebook Fishing Formula is very beneficial and can do wonders for any advertising campaign. But it is not a piece to cake to implement it correctly.
To make this campaign successful, one needs excellent insights, invaluable experience, great analytic skills, and also, expert individuals who can make this campaign a great success.
At iConsultify, we offer the best services with great returns. Our achievements are a testament to this statement. A wise man once said, “A person who stops advertising to save money is the person who stops the clock to save time.”
iConsultify helps you convert your advertisements into an invaluable asset. All you need to do is to connect with iConsultify, and sit back and relax while your advertisements earn money for you and bring you more customers than ever!
So what are you waiting for? Give us a call and let us help you make more money than ever!
